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Faculty · 師資介紹

陳佳誼 副教授

企業管理系

陳佳誼
英文姓名
Chia-Yi Chen
分機
7696
研發績效（FPS）→（另開新視窗）

研究專長

服務行銷消費者行為國際行銷創新管理

學歷

  • 交通大學管理科學系博士
  • 台灣大學國際企業學研究所碩士
  • 長庚大學工商管理學系學士

經歷

歷任職務與起訖時間。
職務 期間
國立交通大學管理科學系博士後研究 2009-02-01–2009-07-31
國立屏東科技大學助理教授 2009-08-01–2017-07-31

著作

  • How Customer Participation Influences Service Failure Attribution: The Moderating Effect of Self-EfficacyJournal of Service Theory and Practice期刊 陳佳誼*, How Customer Participation Influences Service Failure Attribution: The Moderating Effect of Self-Efficacy, Journal of Service Theory and Practice, 28, 3, 298-314
  • 從知覺控制觀點探討錯失數量折扣後之顧客滿意度行銷科學學報期刊 陳佳誼*, 李怡禎, 從知覺控制觀點探討錯失數量折扣後之顧客滿意度, 行銷科學學報, 13, 2, 153-170
  • 網路口碑一致性對購後失調之影響：產品類型與消費價值之調節效果青年企業管理評論期刊 陳佳誼*, 呂亭儀, 網路口碑一致性對購後失調之影響：產品類型與消費價值之調節效果, 青年企業管理評論, 10, 2, 25-42
  • 補償心聲對補償滿意度之影響：知覺控制之中介效果行銷評論期刊 陳佳誼*, 補償心聲對補償滿意度之影響：知覺控制之中介效果, 行銷評論, 14, 2, 117-135
  • 店內推薦有效嗎？商店與品牌形象一致性之調節效果青年企業管理評論期刊 呂亭儀, 楊秀梅, 洪靖雅, 鄭育袀, 王思涵, 鄭潔姒, 店內推薦有效嗎？商店與品牌形象一致性之調節效果, 青年企業管理評論, 9, 2, 1-12
  • 資訊呈現模式對個人化推薦代理人滿意度之影響：認知需求與決策複雜度之調節效果行銷科學學報期刊 陳佳誼*, 柯書婷, 資訊呈現模式對個人化推薦代理人滿意度之影響：認知需求與決策複雜度之調節效果, 行銷科學學報, 12, 1, 63-83
  • Alleviating the Negative Impact of Delayed Recovery: Process- versus Outcome-focused ExplanationsJournal of Services Marketing期刊 張家齊, 陳佳誼*, Alleviating the Negative Impact of Delayed Recovery: Process- versus Outcome-focused Explanations, Journal of Services Marketing, 27, 7, 564-571
  • Facilitators of National Innovation Policy in a SME-dominated Country: A Case Study of TaiwanInnovation: Management期刊 陳佳誼*, 林裕淩, 朱博湧, Facilitators of National Innovation Policy in a SME-dominated Country: A Case Study of Taiwan, Innovation: Management, Policy & Practice, 15, 4, 405-415
  • 開放式商業模式：積體電路產業實證交大管理學報期刊 陳佳誼*, 朱博湧, 黃基鴻, 開放式商業模式：積體電路產業實證, 交大管理學報, 32, 1, 1-28
  • How to Establish a Scale that Best Fit Your Agenda: The Guidelines to Build a Web Service Quality ScaleInternational Journal of Electronic Business Management期刊 張家齊*, 陳佳誼, 江奕萱, How to Establish a Scale that Best Fit Your Agenda: The Guidelines to Build a Web Service Quality Scale, International Journal of Electronic Business Management, 9, 4, 346-354
  • Perceived Managerial Discretion and Firm Performance: The Moderating Role of Market CompetitionSocial Behavior and Personality期刊 趙西萍, 朱博湧*, 陳佳誼, Perceived Managerial Discretion and Firm Performance: The Moderating Role of Market Competition, Social Behavior and Personality, 38, 2, 145-158
  • 垂直整合與虛擬整合商業模式股價報酬及風險之比較：台灣、美國積體電路產業之實證管理與系統期刊 朱博湧, 陳佳誼*, 鍾靜旻, 垂直整合與虛擬整合商業模式股價報酬及風險之比較：台灣、美國積體電路產業之實證, 管理與系統, 17, 4, 659-684
  • Countering Negative Country-of-Origin Effects: The Role of Evaluation ModeEuropean Journal of Marketing期刊 朱博湧, 張家齊, 陳佳誼*, 王姿云, Countering Negative Country-of-Origin Effects: The Role of Evaluation Mode, European Journal of Marketing, 44, 7/8, 1055-1076
  • 台灣企業品牌價值與股價報酬關係之實證研究管理學報期刊 朱博湧, 陳佳誼*, 陳俊廷, 台灣企業品牌價值與股價報酬關係之實證研究, 管理學報, 26, 6, 637-651
  • Determinants of the Service Quality of Technical Support Web Sites: An Empirical Study of IT Companies in TaiwanInternational Journal of Business and Information期刊 朱博湧, 陳佳誼*, 林裕淩, 吳蔚震, Determinants of the Service Quality of Technical Support Web Sites: An Empirical Study of IT Companies in Taiwan, International Journal of Business and Information, 4, 1, 76-88
  • 以延伸性整合科技接受模型探討影響消費者使用電信業者智能客服行為意圖之因素第14屆服務科學研究論壇研討會 陳佳誼*, 柯姍妏, 以延伸性整合科技接受模型探討影響消費者使用電信業者智能客服行為意圖之因素, 第14屆服務科學研究論壇, 屏東, 中華民國
  • How Customers Respond to Social Media Messages About Over-Service: The Role of Social ComparisonFrontiers in Service Conference 2025研討會 陳佳誼*, 張汶欣, How Customers Respond to Social Media Messages About Over-Service: The Role of Social Comparison, Frontiers in Service Conference 2025, 蒙特婁, 加拿大
  • Do Customers Make Self-serving Attribution for Robot-delivered Services? The Role of Anthropomorphism and Technology Autonomy2025 Global Marketing Conference at Hong Kong研討會 陳佳誼*, Do Customers Make Self-serving Attribution for Robot-delivered Services? The Role of Anthropomorphism and Technology Autonomy, 2025 Global Marketing Conference at Hong Kong, 香港, 大陸地區
  • 比較式廣告及調節焦點對植物肉行銷效果之影響2024年笫25屆永續發展管理研討會研討會 陳佳誼*, 林書璇, 黃科智, 比較式廣告及調節焦點對植物肉行銷效果之影響, 2024年笫25屆永續發展管理研討會, 屏東縣, 中華民國
  • 網紅-品牌形象配適度對廣告效果之影響：訊息面向之調節效果2023第24屆永續發展管理研討會研討會 陳佳誼, 黃婕恩*, 網紅-品牌形象配適度對廣告效果之影響：訊息面向之調節效果, 2023第24屆永續發展管理研討會, 屏東, 中華民國
  • How Output Specificity of Customer Participation Impacts Service Satisfaction? The Moderating Roles of Regulatory Focus and Shopping Value2023 Global Marketing Conference at Seoul研討會 陳佳誼*, How Output Specificity of Customer Participation Impacts Service Satisfaction? The Moderating Roles of Regulatory Focus and Shopping Value, 2023 Global Marketing Conference at Seoul, 首爾, 大韓民國(南韓)
  • Bonus or Discount？The Impacts of Comparative Advertising Types on Consumer Preferences with PromotionThe Annual International Conference on Finance研討會 陳佳誼*, 游品羚, 曾品璇, 蔡佳玲, 游品茵, 鍾存萱, Bonus or Discount？The Impacts of Comparative Advertising Types on Consumer Preferences with Promotion, The Annual International Conference on Finance, Accounting, Investment, Risk Management, and Management Science 2021, 高雄, 中華民國
  • 廠商處理顧客失能行為的顧客公平知覺對企業形象之影響2021第十七屆臺灣作業研究學會年會暨國際研討會及第19屆管理學術研討會研討會 陳佳誼*, 廠商處理顧客失能行為的顧客公平知覺對企業形象之影響, 2021第十七屆臺灣作業研究學會年會暨國際研討會及第19屆管理學術研討會, 台中市, 中華民國
  • Exploring Factors Affecting Consumer Intention to Participate in Service Recovery2019 Frontiers in Service Conference研討會 Exploring Factors Affecting Consumer Intention to Participate in Service Recovery, 2019 Frontiers in Service Conference, Singapore, 新加坡共和國
  • The Interactive Roles of Distributive, Procedural, and Interactional Justice on Employee Satisfaction after Dealing with Dysfunctional Customer Behavior研討會 陳佳誼*, 吳政翰, 周筠潔, 周冠廷, 李沛菁, 黃文琳, The Interactive Roles of Distributive, Procedural, and Interactional Justice on Employee Satisfaction after Dealing with Dysfunctional Customer Behavior, 2018 International Conference on Business and Information, 首爾, 大韓民國(南韓)
  • The Relative Effectiveness of Superiority and Parity Claims in Comparative Advertising: Construal Level Theory Perspective2018 Global Marketing Conference研討會 陳佳誼*, The Relative Effectiveness of Superiority and Parity Claims in Comparative Advertising: Construal Level Theory Perspective, 2018 Global Marketing Conference, 東京, 日本
  • 網路口碑一致性對購後失調之影響：產品類型與消費價值之調節效果The Annual International Conference on Finance研討會 陳佳誼*, 呂亭儀, 網路口碑一致性對購後失調之影響：產品類型與消費價值之調節效果, The Annual International Conference on Finance, Accounting, Investment, Risk Management, and Management Science 2017, 台北市, 中華民國
  • Consumer Perceived Betrayal on Country-of-Origin Migration: From the Perspective of Justice Theory2017 Summer AMA Conference研討會 Consumer Perceived Betrayal on Country-of-Origin Migration: From the Perspective of Justice Theory, 2017 Summer AMA Conference, 舊金山, 美國
  • 錯失數量折扣對顧客滿意度之影響：知覺控制觀點台灣行銷科學學會第十三屆年度學術研討會研討會 李怡禎, 錯失數量折扣對顧客滿意度之影響：知覺控制觀點, 台灣行銷科學學會第十三屆年度學術研討會, 台北, 中華民國
  • How Customers Attribute Service Failures: The Role of Self-Construal25th Annual Frontiers in Service Conference研討會 陳佳誼*, 張家齊, How Customers Attribute Service Failures: The Role of Self-Construal, 25th Annual Frontiers in Service Conference, Bergen, 挪威王國
  • Exploring the Influence of Congruence between Brand and Store Image on the Effect of In-store RecommendationThe Annual International Conference on Finance研討會 Exploring the Influence of Congruence between Brand and Store Image on the Effect of In-store Recommendation, The Annual International Conference on Finance, Accounting, Investment, Risk Management, and Management Science 2016, 清邁, 泰王國(泰國)
  • A Comparison of Self-serving Attribution Tendency between Online and Offline Education Environment2016 International Conference on Internet Studies研討會 A Comparison of Self-serving Attribution Tendency between Online and Offline Education Environment, 2016 International Conference on Internet Studies, 大阪, 日本
  • The Interactive Effects of Comparative Advertising Formats and Need for Cognition on Effectiveness of Advertising14th International Conference on Research in Advertising研討會 陳佳誼*, The Interactive Effects of Comparative Advertising Formats and Need for Cognition on Effectiveness of Advertising, 14th International Conference on Research in Advertising, London, 英國
  • Exploring Information Sharing Behavior of Personal Interests Virtual Communities from the Perspective of Relationship MarketingInternational Conference on Internet Studies研討會 Exploring Information Sharing Behavior of Personal Interests Virtual Communities from the Perspective of Relationship Marketing, International Conference on Internet Studies, 東京, 日本
  • 探討來源國及品牌形象與汽車知覺品質間關係之調節因素2015 年第16 屆永續發展管理研討會研討會 探討來源國及品牌形象與汽車知覺品質間關係之調節因素, 2015 年第16 屆永續發展管理研討會, 屏東, 中華民國
  • 廣告與自我一致性對廣告態度之影響：自尊之調節效果台灣行銷科學學會第十二屆年度學術研討會研討會 廣告與自我一致性對廣告態度之影響：自尊之調節效果, 台灣行銷科學學會第十二屆年度學術研討會, 台北, 中華民國
  • Re-Examining the Impact of Recovery Voice On Customer Satisfaction from The Perspective of Perceived Control2014 International Conference on Business and Information研討會 陳佳誼*, Re-Examining the Impact of Recovery Voice On Customer Satisfaction from The Perspective of Perceived Control, 2014 International Conference on Business and Information, Osaka, 中華民國
  • The Impact of Overcompensation on Service Failure Attribution: An Examination of Self-perception Theory2013 Annual Frontiers in Service Conference研討會 張家齊*, 陳佳誼, 陳柏宇, The Impact of Overcompensation on Service Failure Attribution: An Examination of Self-perception Theory, 2013 Annual Frontiers in Service Conference, 台北, 中華民國
  • The Effect of Case-Based Reminding on Brand Extension Evaluation: A Further Examination Based on Brand User Association20th International Conference on Recent Advances in Retailing and Services Science研討會 陳佳誼*, 蘇孟洵, The Effect of Case-Based Reminding on Brand Extension Evaluation: A Further Examination Based on Brand User Association, 20th International Conference on Recent Advances in Retailing and Services Science, Philadelphia, 中華民國
  • The Impact of Information Format on Consumer Satisfaction with Personalized Recommendation Agents: The Effects of Need for Cognition and Decision Complexity2013 International Symposium on Business and Management研討會 陳佳誼*, 柯書婷, The Impact of Information Format on Consumer Satisfaction with Personalized Recommendation Agents: The Effects of Need for Cognition and Decision Complexity, 2013 International Symposium on Business and Management, Kitakyushu, 中華民國
  • Does Shopping with Close Friends Increase or Decrease Impulsive Buying Behavior? The Role of Social Comparison2012 Global Marketing Conference at Seoul研討會 陳佳誼*, 陸奕町, 陳姿妤, 鍾瑩芳, 何信璇, 呂學樺, Does Shopping with Close Friends Increase or Decrease Impulsive Buying Behavior? The Role of Social Comparison, 2012 Global Marketing Conference at Seoul, Seoul, 中華民國
  • 建構台灣香菸市場品牌忠誠度之形成模式第13屆永續發展管理研討會研討會 陳佳誼*, 陳文袁, 建構台灣香菸市場品牌忠誠度之形成模式, 第13屆永續發展管理研討會, 屏東, 中華民國
  • 台灣飛航管制服務品質之探討：軍用及民用航空之調查與比較2012 百年院慶國防管理實務暨 SPSS 軟體應用研討會研討會 陳佳誼*, 楊長錦, 台灣飛航管制服務品質之探討：軍用及民用航空之調查與比較, 2012 百年院慶國防管理實務暨 SPSS 軟體應用研討會, 台北, 中華民國
  • The Influence of Customer Participation on Service Failure Attribution: The Role of Self-Efficacy20th Annual Frontiers in Service Conference研討會 陳佳誼*, 張家齊, The Influence of Customer Participation on Service Failure Attribution: The Role of Self-Efficacy, 20th Annual Frontiers in Service Conference, Columbus, 中華民國
  • Blue Ocean Strategy in the Digital Economy: Case Studies across Search, Experience, and Credence Products研討會 陳佳誼*, 劉培林, Blue Ocean Strategy in the Digital Economy: Case Studies across Search, Experience, and Credence Products, 2011 International Conference on Business and Information, Bangkok, 中華民國
  • The Impact of Customer Participation on Attribution of Service Outcome: The Moderating Role of Self-Efficacy2010 AMA SERVSIG International Research Conference研討會 陳佳誼*, 張家齊, 莊淑涵, The Impact of Customer Participation on Attribution of Service Outcome: The Moderating Role of Self-Efficacy, 2010 AMA SERVSIG International Research Conference, Porto, 中華民國
  • 沒有比較、沒有傷害：比較式廣告對贊助及比較品牌地位之影響計畫案 沒有比較、沒有傷害：比較式廣告對贊助及比較品牌地位之影響,
  • 對機器人的服務結果，消費者會自我服務歸因嗎？計畫案 對機器人的服務結果，消費者會自我服務歸因嗎？,
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