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Faculty · 師資介紹

黃朝欽 副教授

農企業管理系

黃朝欽
英文姓名
Chao-Chin Huang
研究室
管理學院CM427
分機
7948
研發績效（FPS）→（另開新視窗）
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學歷

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經歷

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著作

  • 2026 Co-Creating Value in Service Encounters: A Dyadic Process Model企業聲譽評論Co-Creating Value in Service Encounters: A Dyadic Process Model, 企業聲譽評論, Springer Nature, 0, 0
  • 2026 多吃菜，少吃肉：植物肉品牌創新接受模型之實證管理與系統多吃菜，少吃肉：植物肉品牌創新接受模型之實證, 管理與系統, 中華民國企業管理學會及國立陽明交通大學經營管理研究所, 0, 0
  • 2023 Towards becoming a service-dominant enterprise: an actor engagement perspectiveService Business周信輝, 黃朝欽*, 杜珮筠, Towards becoming a service-dominant enterprise: an actor engagement perspective, Service Business, Springer, 17, 0, 607-632
  • 2023 A Contingency Model in Establishing Brand Loyalty: Relationship Age as A Moderator.企業聲望評論黃朝欽, 蔡青園*, Fang S.C., Huang, S.M., A Contingency Model in Establishing Brand Loyalty: Relationship Age as A Moderator., 企業聲望評論, 26, 0, 19-32
  • 2023 有機農產品品牌真實對消費者創新抵制之影響:以品牌信任、從眾效應與年齡為中介與調節變數行銷科學學報黃朝欽*, 連奕勛, 有機農產品品牌真實對消費者創新抵制之影響:以品牌信任、從眾效應與年齡為中介與調節變數, 行銷科學學報 , 19, 2, 173-198
  • 2022 Establishing and Deepening Brand Loyalty through Brand Experience and Customer Engagement: Evidence from Taiwan’s Chain RestaurantsJournal of Quality Assurance in Hospitality and Tourism黃朝欽*, 陳淑恩, Establishing and Deepening Brand Loyalty through Brand Experience and Customer Engagement: Evidence from Taiwan’s Chain Restaurants, Journal of Quality Assurance in Hospitality and Tourism , Routledge, 23, 1, 217-239
  • 2022 Aging consumers and their brands: the customer journey perspective亞太行銷與物流期刊黃朝欽*, Aging consumers and their brands: the customer journey perspective, 亞太行銷與物流期刊, Emerald Publishing, 34, 1, 31-59
  • 2020 文旦與葡萄柚行銷通路之研究農產運銷陳淑恩*, 鍾秋悅, 黃朝欽, 文旦與葡萄柚行銷通路之研究, 農產運銷, 中華農業運銷協會, 0, 162, 34-46
  • 2020 External and internal capabilities and organizational performance: Does intellectual capital matter?亞太管理評論黃朝欽*, External and internal capabilities and organizational performance: Does intellectual capital matter?, 亞太管理評論, 25, 2, 111-120
  • 2020 Co-creating social innovations between an agro-food company and rice farmers in Taiwan: Exploring the process mechanisms英國食品期刊黃朝欽*, Co-creating social innovations between an agro-food company and rice farmers in Taiwan: Exploring the process mechanisms, 英國食品期刊, Emerald Publishing , 122, 12, 3837-3851
  • 2017 The impacts of brand experiences on brand loyalty: Mediators of brand love and brand trustManagement DecisionThe impacts of brand experiences on brand loyalty: Mediators of brand love and brand trust, Management Decision, 55, 5, 915-934
  • 2016 The influences of brand benefits on brand loyalty: Intermediate mechanismsAustralian Journal of ManagementThe influences of brand benefits on brand loyalty: Intermediate mechanisms, Australian Journal of Management, 41, 1, 141-160
  • 2014 The impact of relational bonds on brand loyalty: The mediating effect of brand relationship qualityManaging Service QualityThe impact of relational bonds on brand loyalty: The mediating effect of brand relationship quality, Managing Service Quality, 24, 2, 184-204
  • 2026 Internal Corporate Conscientious Brand (ICCB): The Mediating Role of Employee Brand Engagement in the Relationship Between Brand Transparency and Employee-Based Brand EquityIAM2026 (International Conference on Innovation and Management 2026 Summer)Internal Corporate Conscientious Brand (ICCB): The Mediating Role of Employee Brand Engagement in the Relationship Between Brand Transparency and Employee-Based Brand Equity, IAM2026 (International Conference on Innovation and Management 2026 Summer), 日本金澤 (Kanazawa, Japan), 日本
  • 2026 Innovation-Driven Brand Purpose: The Value-Creation ProcessThe Academy of International Business Asia Pacific 2026Innovation-Driven Brand Purpose: The Value-Creation Process, The Academy of International Business Asia Pacific 2026, Pataya, 泰王國(泰國)
  • 2026 Corporate conscientious brand (CCB): Examining brand authenticitylegitimacyCorporate conscientious brand (CCB): Examining brand authenticity, legitimacy, trust and consumer well-being in establishing brand loyalty, AMA (Academy of Marketing Association) 2026 Summer Academic Conference) , Denver, 美國
  • 2026 巧克力品牌體驗對消費者創新接受之影響-以品牌認同與品牌依附為中介變項2026行銷研究學術研討會巧克力品牌體驗對消費者創新接受之影響-以品牌認同與品牌依附為中介變項, 2026行銷研究學術研討會, 台北, 中華民國
  • 2025 Corporate Conscientious Brand: Proposing a Framework from a Systematic Literature Review2025 ACADEMY OF MARKETING SCIENCE 26th WORLD MARKETING CONGRESS黃朝欽*, Corporate Conscientious Brand: Proposing a Framework from a Systematic Literature Review, 2025 ACADEMY OF MARKETING SCIENCE 26th WORLD MARKETING CONGRESS, Dijon, 法國
  • 2025 休閒農場品牌設計元素對品牌形象、心智地圖 與參訪意願之探索性研究2025服務科學論壇黃朝欽*, 休閒農場品牌設計元素對品牌形象、心智地圖 與參訪意願之探索性研究, 2025服務科學論壇, Pingtung, 中華民國
  • 2025 Exploring value creation and value capture of stakeholders under circular economy: A case study of Ecoco economy2025年會員大會暨農業經濟學術研討會及臺韓國際研討會Exploring value creation and value capture of stakeholders under circular economy: A case study of Ecoco economy, 2025年會員大會暨農業經濟學術研討會及臺韓國際研討會, 屏東, 中華民國
  • 2024 Exploring the transformation process towards brand value co-creation: Case study of a corporate heritage brand in Taiwan.2024 Academy of International Business (AIB) Annual Meeting黃朝欽*, Exploring the transformation process towards brand value co-creation: Case study of a corporate heritage brand in Taiwan., 2024 Academy of International Business (AIB) Annual Meeting, Seoul, 中華民國
  • 2024 農業創新二部曲：以挽菓子農場品 牌轉型為例2024年臺灣農村經濟學會年會暨學術研討會黃朝欽*, 農業創新二部曲：以挽菓子農場品 牌轉型為例, 2024年臺灣農村經濟學會年會暨學術研討會, 台北, 中華民國
  • 2023 The Impacts of Experience- and Lecture-based Learnings on Students’ Learning Effectiveness: An Undergraduate Marketing Course as A Case2023 ACADEMY OF MARKETING SCIENCE 24th WORLD MARKETING CONGRESS黃朝欽*, The Impacts of Experience- and Lecture-based Learnings on Students’ Learning Effectiveness: An Undergraduate Marketing Course as A Case, 2023 ACADEMY OF MARKETING SCIENCE 24th WORLD MARKETING CONGRESS, University of Kent, Canterbury, 英國
  • 2023 A Historical Analysis of Corporate Heritage Brand’s Strategy: A Case Study of Soy Sauce Brands in Taiwan2023 ACADEMY OF MARKETING SCIENCE 24th WORLD MARKETING CONGRESS黃朝欽*, A Historical Analysis of Corporate Heritage Brand’s Strategy: A Case Study of Soy Sauce Brands in Taiwan, 2023 ACADEMY OF MARKETING SCIENCE 24th WORLD MARKETING CONGRESS, University of Kent, Canterbury, 英國
  • 2022 Food Waste in Taiwan: The Role of Collective Identification in Establishing Consumer Psychological Well-Being and Brand LoyaltyFrom Sharing Economy to Collaborative Commerce: Sustainability and Transformation Competitive Edge Conference - The 23rd Asia Pacific Management Conference黃朝欽*, Food Waste in Taiwan: The Role of Collective Identification in Establishing Consumer Psychological Well-Being and Brand Loyalty, From Sharing Economy to Collaborative Commerce: Sustainability and Transformation Competitive Edge Conference - The 23rd Asia Pacific Management Conference, Tainan, 中華民國
  • 2022 有機農產品品牌真實對消費者創新抵制之影響：以品牌信任、從眾心理與年齡為中介與調節變數台灣行銷科學學會第十九屆年度學術研討會黃朝欽*, 有機農產品品牌真實對消費者創新抵制之影響：以品牌信任、從眾心理與年齡為中介與調節變數, 台灣行銷科學學會第十九屆年度學術研討會, Taipei, 中華民國
  • 2021 消費者對精油產品的實用價值、享樂價值、涉入程度 與購買意圖之研究2021年食農產業傳播與行銷學術研討會陳翊彰, 黃朝欽*, 消費者對精油產品的實用價值、享樂價值、涉入程度 與購買意圖之研究, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
  • 2021 以認知風險、品牌真實、從眾心理探討消費者創新抵制：以有機農產品為例2021年食農產業傳播與行銷學術研討會連奕勛, 黃朝欽*, 以認知風險、品牌真實、從眾心理探討消費者創新抵制：以有機農產品為例, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
  • 2021 來源國形象如何影響消費者對產品的態度及購買意願——以馬來西亞美祿為例2021年食農產業傳播與行銷學術研討會王怡彤, 黃朝欽*, 來源國形象如何影響消費者對產品的態度及購買意願——以馬來西亞美祿為例, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
  • 2021 休閒農場遊客口碑、體驗價值、滿意程度對重遊意願之研究2021年食農產業傳播與行銷學術研討會林淑真, 黃朝欽*, 休閒農場遊客口碑、體驗價值、滿意程度對重遊意願之研究, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
  • 2021 消費者對於虛假評論的涉入程度、來源可信度影響民宿住宿意願2021年食農產業傳播與行銷學術研討會李孝恒, 黃朝欽*, 消費者對於虛假評論的涉入程度、來源可信度影響民宿住宿意願, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
  • 2021 園藝活動的參與動機與涉入程度對參與意願之研究2021年食農產業傳播與行銷學術研討會施乃綺, 黃朝欽*, 園藝活動的參與動機與涉入程度對參與意願之研究, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
  • 2021 Consumer Loyalty in Vietnam: Tea Product as an example2021年食農產業傳播與行銷學術研討會Tran Nhat Quang, 黃朝欽*, Consumer Loyalty in Vietnam: Tea Product as an example, 2021年食農產業傳播與行銷學術研討會 , 台中, 中華民國
  • 2021 NEGATIVE BRAND RELATIONSHIPS IN THE AGRO-FOOD INDUSTRY: THE IMPACTS OF BRAND INAUTHENTICITYBRAND DISTRUST黃朝欽, 林俊男*, 黃識銘, NEGATIVE BRAND RELATIONSHIPS IN THE AGRO-FOOD INDUSTRY: THE IMPACTS OF BRAND INAUTHENTICITY, BRAND DISTRUST, BRAND HATE ON BRAND AVOIDANCE, THE 17th INTERNATIONAL CONFERENCE ON KNOWLEDGE-BASED ECONOMY AND GLOBAL MANAGEMENT , 台南, 中華民國
  • 2020 Aging consumers and their brands: the perspective of customer journey theory2020 SMA (Society for Marketing Advances) Annual Conference黃朝欽*, Aging consumers and their brands: the perspective of customer journey theory, 2020 SMA (Society for Marketing Advances) Annual Conference , Fort Worth, Texas (Virtual), 美國
  • 2020 從服務藍圖觀點探索銀髮族顧客旅程：以運動健身中心與醫院服務為案例第10屆服務科學論壇黃朝欽*, 從服務藍圖觀點探索銀髮族顧客旅程：以運動健身中心與醫院服務為案例, 第10屆服務科學論壇, 高雄, 中華民國
  • 2020 台灣汽車業顧客旅程之初探：以A公司個案為例第10屆服務科學論壇黃朝欽*, 台灣汽車業顧客旅程之初探：以A公司個案為例, 第10屆服務科學論壇, 高雄, 中華民國
  • 2020 以價值共創觀點探討農社企地方創生發展策略：屏東內埔東片村為例2020 第十一屆社會企業學術研討會黃朝欽*, 以價值共創觀點探討農社企地方創生發展策略：屏東內埔東片村為例, 2020 第十一屆社會企業學術研討會, 台北, 中華民國
  • 2019 Customer Loyalty: A Multi-level Analysis2019 Academy of Marketing Science (AMS) World Marketing CongressExperience Co-Creation, Employer Branding, Customer Loyalty: A Multi-level Analysis, 2019 Academy of Marketing Science (AMS) World Marketing Congress, Edinburgh, 英國
  • 2018 Explorations on diffusion of green innovation: Agro-food social enterprise as an example2018 Taiwan Academy of Management (TAOM)Explorations on diffusion of green innovation: Agro-food social enterprise as an example, 2018 Taiwan Academy of Management (TAOM), 台北, 中華民國
  • 2018 An empirical study on value co-creation: Using social enterprise and its stakeholders as an exampleThe 23rd Asia Pacific Decision Science Institute (APDSI) 2018 Annual ConferenceAn empirical study on value co-creation: Using social enterprise and its stakeholders as an example, The 23rd Asia Pacific Decision Science Institute (APDSI) 2018 Annual Conference, 曼谷, 泰王國(泰國)
  • 2017 品牌價值共創之初探實證研究：以台灣M品牌為例The Conference held by Journal of Management (管理學報) with a special topic on Consumer Behaviors and Marketing Strategies in the New Environment品牌價值共創之初探實證研究：以台灣M品牌為例, The Conference held by Journal of Management (管理學報) with a special topic on Consumer Behaviors and Marketing Strategies in the New Environment, 台北, 中華民國
  • 2016 Brand loyalty viewed from a Service-Dominant Logic: Brand experiencecustomer engagement and brand community attachmentBrand loyalty viewed from a Service-Dominant Logic: Brand experience, customer engagement and brand community attachment, Academy of International Business (AIB) 2016 Annual Meeting, 紐奧良(New Orleans), 美國
  • 2015 An experience marketing perspective on brand loyaltyThe 3rd International Conference on HospitalityAn experience marketing perspective on brand loyalty, The 3rd International Conference on Hospitality, Leisure, Sports, and Tourism (ICHLST), 東京, 日本
  • 2015 A new perspective on brand loyalty: Brand experiencebrand attachmentA new perspective on brand loyalty: Brand experience, brand attachment, brand love, TIIBS The 4th Conference on Business & Management, Taiwan Institute of International Business Studies (多國籍企業研究學會), 高雄, 中華民國
  • 2011 Toward brand loyalty: two bridges of brand and customer relationship qualityThe 2011 Academy of Marketing Science (AMS) Annual MeetingToward brand loyalty: two bridges of brand and customer relationship quality, The 2011 Academy of Marketing Science (AMS) Annual Meeting, Coral Gables (佛羅里達州), 美國
  • 2011 A study of relational bonds on brand loyalty: the mediating effects of brand relationship qualityAcademy of International Business (AIB) 2011 Annual MeetingA study of relational bonds on brand loyalty: the mediating effects of brand relationship quality, Academy of International Business (AIB) 2011 Annual Meeting, 名古屋, 日本
  • 2009 An exploratory study on the antecedents of coupon redemption behaviorAsia Pacific Management Conference (APMC) 2009 Annual ConferenceAn exploratory study on the antecedents of coupon redemption behavior, Asia Pacific Management Conference (APMC) 2009 Annual Conference, Surabaya, 印度尼西亞共和國
  • 2025 114年度 國科會補助大專校院研究獎勵(第2級)114年度 國科會補助大專校院研究獎勵(第2級), 國家科學及技術委員會(國科會), 中華民國
  • 2023 國家科學及技術委員會112年度補助大專校院研究獎勵國家科學及技術委員會112年度補助大專校院研究獎勵, 國家科學及技術委員會(國科會), 中華民國
  • 2020 優秀論文獎優秀論文獎, 台灣社會企業創新創業學會, 中華民國
  • 2014 中華民國斐陶斐榮譽會員中華民國斐陶斐榮譽會員, 斐陶斐榮譽學會(The Phi Tau Phi Scholastic Honor　　　　Society), 中華民國
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